Video Tutorials
Clay 101
Here you'll find a series of videos to get the most out of Clay, automating your prospecting and optimizing your sales process.
Getting Started with Clay
What is Clay and why should you care?
There's so much talk about Clay but no clear explanation of what it actually is. Don't worry - you're not alone. Clay can seem confusing at first, but once you see what it can do, everything clicks. The best way to understand Clay isn't through complicated definitions - it's by seeing real results. Here we show you a real campaign, 100% hyper-personalized and automated thanks to Clay and artificial intelligence.
What you'll learn:
- What Clay is and how it transforms outbound prospecting
- A real-world example of a fully personalized, automated campaign
- How to scale your prospecting without losing the human touch
Finding Companies & People for Outbound Campaigns
How to use Clay for account-based prospecting
In this tutorial, we show you how to use Clay to improve your outbound campaigns by starting with company search before looking for individual contacts.
What you'll learn:
- How to search for companies (e.g., consulting firms in Spain)
- Why segmenting by company before person yields better results
- How to score accounts using data like headcount growth or funding
- Writing personalized first lines based on company signals
- Finding and prioritizing profiles (CEOs, Sales Directors) within companies
From 30% to 99% Valid Emails
Using Clay + LeadMagic + FullEnrich + ZeroBounce + BounceBan
Tired of having only 30% of your list with valid emails? This tutorial shows you step by step how to use Clay together with LeadMagic, Icypeas, FullEnrich, ZeroBounce and BounceBan to increase your email validity to 99%. Perfect for SDRs, marketers and growth hackers looking to improve delivery rates and avoid bounces.
What you'll learn:
- The waterfall technique for finding validated emails
- How to chain multiple email finders for maximum coverage
- Achieving 99% email validity on your prospect lists
Creating Hyper-Personalized Outbound Campaigns
End-to-end campaign personalization with AI
Learn how to create personalized, hyper-relevant outbound campaigns using Clay. Includes step-by-step instructions for applying a waterfall technique to find contact data, enriching that information with relevant details about the person, their role and their company, generating unique personalizations for each contact using AI, and transferring that data to a mass sending tool.
What you'll learn:
- Automate your prospecting workflow end-to-end
- Save hours of manual enrichment effort
- Make your outreach campaigns significantly more effective
Finding Companies with Job Openings
Offer your services to companies that are actively hiring
Want to win clients by finding companies with open positions and offering your services automatically? This tutorial teaches you how to use Clay to identify opportunities in any industry and contact companies effortlessly.
What you'll learn:
- How to use Clay to find companies actively hiring
- Turning job listings into sales opportunities
- Automating outreach to companies based on hiring signals
Want Help Setting Up Clay for Your Business?
We build and manage Clay workflows for our clients every day. Let us show you how Clay can transform your prospecting process.
Request Your Free Strategy Call